Domino’s Unites with Mobile Legends in 515 Quest

May 04, 2019



NEWS RELEASE


Domino’s Unites with Mobile Legends in 515 Quest
Malaysians To Enjoy RM5 Personal & RM15 Regular Pizza




SHAH ALAM, May 3, 2019 – Malaysians are in for an unforgettable treat as Domino’s Pizza joins hands with Mobile Legends to launch the ‘United We Win’ campaign. During this campaign, customers can look forward to exciting value deals with Domino’s as well as the opportunity to join other Malaysians in the quest of saving the world with Mobile Legends: Bang Bang!


Developed by Moonton, the popular Mobile Legends: Bang Bang game has been named as a medal event for the 2019 Southeast Asian (SEA) Games scheduled for this November in the Philippines. Malaysia is amongst several countries that will be launching the Mobile Legends ‘515 Unite Day’ global campaign, which will serve to unite gamers and non-gamers in saving the world. Domino’s ‘United We Win’ campaign will support ‘515 Unite Day’ which aims to gain new entries into the game. In addition, within the campaign, new game modes will be released as gamers strive to defeat an upcoming darkness.


According to Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore, “At Domino’s, we remain committed to our promise of ‘It’s All About You’. Our collaboration with Mobile Legends for the ‘United We Win’ campaign reflects Domino’s promise to bring new and exciting experiences to customers and will enhance togetherness through pizza and gaming. This campaign also highlights Domino’s ongoing support for the growing esports industry. Domino’s recognises the strong potential that esports holds for Malaysians and we aim to be part of their lifestyle by providing various opportunities. As such, Mobile Legends is an ideal platform as it gives an opportunity for the community to come together and enjoy their favourite esports game, and we are pleased to host this one of a kind friendly match for the community. Malaysians will surely enjoy our amazing ‘515’ deals as well as have immense fun with their friends and loved ones during this campaign.”
The Mobile Legends: Bang Bang ‘515 Unite Day’ runs from April 20 to June 8, 2019. In conjunction with ‘515 Unite Day’, the Domino’s x Mobile Legends ‘United We Win’ campaign which runs from April 29 to June 23, 2019 will see amazing ‘515’ takeaway promotions by Domino’s including Personal Pizzas from RM5, offering savings of RM7.90 and Regular Pizzas from RM15, offering savings of RM14.90. The Personal Pizza from RM5 offering is a Domino’s value buster deal, in line with the brand’s aim to offer Ohsem Hari-Hari deals to Malaysians. Available every day of the week, Malaysians have as many as 13 flavours to choose from through Ohsem Hari-Hari.


For even more savings, customers can purchase the United We Win Combo, which offers 1 Regular Pizza, 1 Cheesy Cheddar/Mozzarella Stix at only RM24.90, offering savings of RM15.90 or 2 Regular Pizzas, 1 Cheesy Cheddar/Mozzarella Stix at only RM39.90, offering savings of RM21.85. The United We Win combo is available for free delivery, with Domino’s 30-minute delivery guarantee. To level up the great offers, customers can participate in Domino’s ‘United We Win’ contest with every purchase of RM5 Personal, RM15 Regular pizzas or the United We Win Combo. Customers stand a chance to win 515 Limited Edition Miya figurines, Domino’s Party Sets, Kagura Soryu Maiden Skin (Epic), and many more premiums.


Nelson Woon, Regional Marketing Manager (Southeast Asia) of Moonton said, “We are truly excited to work together with Domino’s Pizza for the ‘515 Unite Day’ campaign! Esports is growing in Malaysia and even the Olympic Council Asia has realised that the global viewership and content value for esports has overtaken traditional sports. As the first esports title to be confirmed for the 2019 SEA Games, Malaysians will certainly be eager to play this game with their friends and family while enjoying delicious pizzas with Domino’s. We look forward to more of such partnerships in order to continue delighting Malaysians.”


Reflecting Domino’s esports tagline, “Gaming is Pizza Party Time!”, the ‘United We Win’ launch saw a thrilling showdown between popular gaming influencers as they worked together with their teammates to bring down the “Enemy Crystal”. It was the first time Domino’s Pizza Malaysia had hosted a live gaming session in-store, serving delicious pizzas and sides to the captivated audience as everyone enjoyed the live-streaming and shoutcasters’ running commentary during the battles.
The teams who were vying for top honours included Sterk Production, eGG Network, Sultan Army, Todak, Ai Gaming and Team Bosskurr Pusher. In the Grand Finale, favourites Bosskurr Pusher went up against Todak in an intense battle which kept the audience at the edge of their seats. Ultimately, Todak succeeded in destroying the “Enemy’s Crystal” and emerged victorious, taking home the Grand Prize of RM2,000 cash.


As part of the campaign’s aim to give Malaysians the opportunity to join in the quest of saving the world, ‘515 Unite Day’ kicked off in Penang and Kedah. To reach out to even more Malaysians across the nation, the campaign will be making stops at AEON Station 18, Ipoh on May 1, Sunway Pyramid, Selangor on May 4, Domino’s Pizza Bandar Baru UDA, Johor Bahru on May 11, before coming to a close at Fahrenheit88, Kuala Lumpur on May 18. Malaysians will have the opportunity to meet celebrities, witness pro teams battle it out and even participate in dance competitions and exciting lucky draws. Domino’s Pizza will also be offering free pizzas and great value buster deals during these stops.




Congratulations to Team Todak! Chrissie Chong, Senior Manager, Public Relations & Events of Domino's Pizza Malaysia & Singapore [third from left] and Lim Yue Lynn, Executive, e-Sports Project Coordinator of Domino's Pizza Malaysia & Singapore [far right] presenting the Grand Prize of RM2,000 cash.



Big smiles from all 6 teams after a successful Domino's x Mobile Legends United We Win 'Gamers to Save the World in 515 Unite Day'!



Esports shoutcasters of the 'Gamers to Save the World in 515 Unite Day' paying close attention to the ongoing matches.



eGG Network [right] battling against Sultan Army during the Domino's x Mobile Legends United We Win 'Gamers to Save the World in 515 Unite Day'



Spectators watching the thrilling battles during the Domino's x Mobile Legends United We Win 'Gamers to Save the World in 515 Unite Day'.



Share your Mobile Legends moments with Domino’s on social media and tag us with @DominosMy, #DominosMy, #515Unite and #MLBB. To learn more about the ‘515 Unite Day’ campaign with Domino’s Pizza and Mobile Legends, do head over to the following links:



Amazing '515' takeaway promotions by Domino's Pizza await customers during the Domino’s x Mobile Legends 'United We Win' campaign!






About Domino’s Pizza
Delivering more than 1 million pizzas a day worldwide, Domino’s Pizza is the world’s leading and fastest growing pizza delivery company committed to upholding the industry in product quality and operational excellence. Globally, Domino’s Pizza Inc. operates a total network of more than 14,000 owned and franchised stores throughout the U.S. and in over 85 markets. Domino’s internationally ranks in the top five companies in online transactions.


As at Q2 2017, Domino’s Pizza Malaysia is the largest Domino’s market in Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 236 Domino’s Pizza stores in the country.


At Domino’s Pizza, we take PRIDE in our commitment to enrich the lives of our customers, employees, partners, shareholders and communities. As one of the most lovable brands in Malaysia, we will go the extra mile for your smile as well as uphold our culture to ‘sell more pizza, have more fun’. Embracing our company’s philosophy of smart hustle, Domino’s is committed to provide customers with the ultimate pizza delivery experience, with its product satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away guarantee.


Forging ahead as an e-commerce entity, Domino’s Pizza has led many firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged on the digital world to the best of its advantage and this began when it was certified as the first QSR company to provide an online ordering platform by the Malaysian Book of Records with the launch of its website in 2003. Domino’s Pizza Malaysia’s online ordering platform is also ranked #1 for its online speed of service in the QSR industry.


Domino’s is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the International Franchise Association at the Domino’s Pizza Worldwide Rally. In a show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the “Restaurant & Fast Food" category of the prestigious Putra Brand Awards 2014, silver in 2015, bronze in 2016, Silver in 2017 and Bronze in 2018.


Customers can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders. For latest updates, please visit Domino’s Pizza Malaysia’s Facebook at https://www.facebook.com/DominosMY/ or Instagram at https://www.instagram.com/dominosmy/.


About Moonton
Moonton is a company founded in 2014 with a headquarter in Shanghai, China. Currently, Moonton has more than 300 employees in Shanghai, Beijing, Hefei, Hong Kong, Singapore and Indonesia. Moonton focuses on global mobile game market, develop and publish games themselves. Being one of the fastest growing company in China, Moonton is the No. 1 Chinese company which has the most players outside China. Mobile Legends: Bang Bang is their current star game and the leading mobile MOBA game worldwide.
Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is the most popular mobile MOBA game in the world (outside China). It has over 500 millions installs and 60 million Monthly Active Users. Due to its fast growth, it has reached top 10 grossing rank in more than 50 countries. It is a MOBA which covers most countries, including Southeast Asia, Middle East and India. In total, Mobile Legends: Bang Bang has reached 135 countries/regions, localized in 23 languages and operated in more than 700 servers to make sure the game run smoothly.


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